Get ready to Ask Yourself “Y”
EnrichOne helps purpose-driven organizations bridge the gap between strategy and human behavior. We uncover what audiences need to believe, feel, and trust before they are ready to act—then translate those insights into messaging strategies that move people from awareness to action.
The “Y” Concept is a story-driven behavioral strategy framework that connects human insight to strategic outcomes.
It starts by uncovering why people care—what they value, believe, feel, and need in order to act—and uses those insights to shape strategy and messaging before implementation.
But the story doesn’t end at implementation. The Y Concept also helps organizations make meaning of what happened—connecting data, outcomes, and human experience to tell a compelling story of impact.
From understanding what will move people to demonstrating what moved them, the Y Concept bridges strategy, behavior, and impact.
Human insight → Strategy → Action → Impact story
What is the “Y Concept”
The “Y Concept” is a strategic framework that can be applied anywhere you need people to connect, engage, or take action - from corporate initiatives to community-driven missions.
Who Can Use it?
Any organization with an end user or audience is encouraged to use the “Y Concept”. Below are some common use cases:
Human Resources would like Employees to adopt a new program. Or better understand why a program is not working.
Real estate developer entering a new community and want to understand how to get the community to support the change.
Small Business launching a new product or want to better understand how to attract more customers.
Business owner or Department Head seeking to boost employee morale or develop a 3-year strategic plan at an Executive retreat.
Non-Profit or Community Organization seeking to re-connect, engage or grow their base.
Do I really Need it?
Strategic Planning, Marketing and Communications
Often times these three distinct functions are used interchangeably, but understanding the differences provides clarity and direction to any organization seeking enhanced performance.
Stories We’ve Helped Shape
Connect with hearts
and minds of your
audience…
The “Y” Concept explores the emotional and behavioral drivers behind decision-making, helping organizations move beyond facts and features to stories that truly resonate. By understanding what people value, believe, and feel, we help you create messages that inspire trust, connection, and lasting engagement.
“People don’t buy what you do. They buy “Y” you do it.”
About the Creator of the “Y” Concept:
Alisha Commodore is an esteemed marketing and branding consultant, with 15 years of experience delivering award-winning communications and marketing strategies for Fortune 500 companies, and most recently expanding her private sector expertise to help non-profit organizations grow their membership base through strategic planning.
For more than a decade, Alisha Commodore has been laser focused on developing a deep understanding of target audiences through primary research; creating relevant and compelling messaging / activations; and delivering the brand's promise through strategic tactical marketing plans that leverages a variety of communications channels (print, social, OOH, digital, broadcast, event, grassroots). As a brand consultant she has helped organizations define KPIs, ensuring all marketing activity ties back to key organizational goals.